We are trusted advisors to Manufacturing & Engineering companies and Distributors
Over 15 years of expertise in value pricing strategy working with start-ups to Fortune 500s
NVG Value Pricing is a pricing and product strategy consultancy. We are experienced consultants and specialists in value pricing, value selling, negotiation, new product launches and culture change, led by Neema Gray.
Hi, I’m Neema and I have stood in your shoes and experienced the challenges that you are currently facing. I’ve worked with and in organisations where we were under intense competitive pressure, margin was being eroded and we were engaging in a race to the bottom!
A different approach was required to emerge as leaders.
I have a successful track record in developing and implementing strategies that deliver sales and profit growth, product innovation and greater customer satisfaction.
I have worked in Finance, Sales and Marketing been a product manager, developed new business and worked with Manufacturing and Supply Chain. I understand the numbers as well as how to create and deliver customer value. Together we can make your business more profitable and deliver value to your customers.
Pricing is in our DNA
We are passionate about pricing!
We’ve helped businesses achieve price leadership, implement price management systems, develop and launch successful new products and achieve double-digit sales and profit growth.
Pricing is the most powerful growth and profit lever a business has. Companies that invest in value pricing programmes and initiatives significantly improve revenue, margin, customer satisfaction, business processes and empower their employees to make informed pricing and margin decisions.
We work with you to:
Deliver your business strategy and support your brand
Address your customers’ needs better than your competition
Develop and launch successful products that add value to your customers and they are actually willing to pay for it
Manage price discounting and margins
Communicate your value message effectively internally and to your customers and business partners
We a create a win-win situation for you and your customers
Pricing is one of the biggest challenges facing businesses
You are selling great products, yet you find yourself competing on price
Your customers are constantly asking for discounts
You are under pricing pressure and margins are being eroded
Your new product launches are failing to meet sales and profit targets
Price is value
If you are facing some of these challenges and want to make a change, we can help.
We work with businesses to create and deliver great customer value, product innovation and margin growth.
We use proven methods to add value to your customers, command higher prices and significantly improve your margins.
Pricing is the most powerful growth and profit lever a business has: a 1% increase in price can result in double digit profit growth.
We help our clients
Gain competitive advantage and launch successful new products
Develop and implement profitable pricing strategies
Implement pricing and profitability management systems
Train staff in value selling and negotiations
“The single most important decision in evaluating a business is pricing power. If you’ve got the power to raise prices without losing business to a competitor, you’ve got a good business.”
“Perhaps the reason price is all your customers care about is because you haven’t given them anything else to care about.”
“Pricing is all about customer value.
Pricing is what you pay.
Value is what you get.”
“Price setting based on your product features, your business needs, your cost structure will result in you either over or under charging for your solution.”