ABOUT US
Take Control of Pricing. Unlock Real Profit.
Pricing expertise that speaks your language. Results that speak for themselves.
We don’t just talk pricing. We make it work.
If you are under pressure to grow margins, but pricing feels like a weak spot, you are not alone.
Maybe your team avoids raising prices. Maybe products go live without clarity on value. Or maybe commercial teams discount to win volume and hope it balances out.
That’s where we come in. We work with manufacturing and distribution leaders to take control of pricing, protect margin and price new products with confidence.
We are not your typical consultancy. We do not pitch generic frameworks or hide behind pricing jargon. We bring pricing down to earth, so your commercial, product, operations and finance teams can make better decisions, faster.
Led by Neema Gray, a former finance, marketing and product leader with deep pricing expertise, we combine strategic thinking with practical execution. With experience at AstraZeneca, Ingredion, and Honeywell, Neema has built pricing capabilities from the ground up and delivered over $25m in profit uplift. She knows first-hand how difficult it is to align pricing across functions and how to make it work.
This means we understand what you are up against:
Internal misalignment
Product complexity
Sales resistance
Commercial pressures
We have been there and we know how to navigate it.
Why clients choose us
We help manufacturers and distributors:
✅ Fix pricing gaps and stop margin erosion
✅ Launch new products with confidence and clarity
✅ Introduce value-based pricing in practical, commercial ways
✅ Make pricing a strategic lever—rather than a finance clean-up job
We typically work with $60–500M turnover businesses, often divisions of larger groups who are:
– Struggling with inconsistent or outdated pricing
– Preparing for new product launches without pricing clarity
– Under pressure to improve margins without losing volume
– Frustrated with pricing being no one’s job, but everyone’s problem
Real Results. Real Transformations.
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Our pricing strategy was outdated, and we were leaving money on the table. Neema introduced value-based pricing models and provided comprehensive training that empowered our team. The implementation of a new pricing tool and her coaching led to outstanding results. Our profitability has significantly improved BY +$5M.
VP & GM, Speciality Ingredients Solutions Provider
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We were grappling with inconsistent pricing and eroding margins. Neema's strategic approach revolutionised our pricing platform, aligning it with our value proposition. Her dedication and tenacity were instrumental in this transformation. The results have been nothing short of remarkable.
Global Sales Director
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After two decades in sales, I thought I had seen it all. Neema's NPD and value pricing process opened my eyes to a new way of engaging with customers. Our conversations shifted to focus on value, leading to increased customer interest and sales.
Business Development Director
Our approach
You won’t get a 100-page PowerPoint and a wave goodbye. We work alongside you to:
Uncover hidden profit in your pricing
Align pricing with customer value and product strategy
Build tools your teams can actually use
Create confidence across commercial teams
No fluff. No inflated promises. Just clear thinking, strong collaboration, and measurable results.
What we believe
Pricing should drive profit, not confusion
Value comes from clarity, not complexity
You do not need more data, you need better decisions
Ready to take control of pricing?
If this sounds like your world, let’s talk. We’ll help you unlock profit with practical, strategic pricing that sticks.
Pricing is one of the biggest challenges facing businesses
You are selling great products, yet you find yourself competing on price
Your customers are constantly asking for discounts
You are under pricing pressure and margins are being eroded
Your new product launches are failing to meet sales and profit targets
Price is value
If you are facing some of these challenges and want to make a change, we can help.
We work with businesses to create and deliver great customer value, product innovation and margin growth.
We use proven methods to add value to your customers, command higher prices and significantly improve your margins.
Pricing is the most powerful growth and profit lever a business has: a 1% increase in price can result in double digit profit growth.
We help our clients
Gain competitive advantage and launch successful new products
Develop and implement profitable pricing strategies
Implement pricing and profitability management systems
Train staff in value selling and negotiations
“The single most important decision in evaluating a business is pricing power. If you’ve got the power to raise prices without losing business to a competitor, you’ve got a good business.”
“Perhaps the reason price is all your customers care about is because you haven’t given them anything else to care about.”
“Pricing is all about customer value.
Pricing is what you pay.
Value is what you get.”
“Price setting based on your product features, your business needs, your cost structure will result in you either over or under charging for your solution.”