You’ve built something great. Now let’s make sure it’s priced for sustainable success.
Helping manufacturers and distributors stop margin erosion, price with confidence, and grow profitably.
Manufacturers and distributors pour their blood, sweat, and tears into their businesses. You deserve to be rewarded with healthy margins, sustainable growth, and the confidence to price boldly.
That’s why I do what I do.
I’m Neema Gray, a strategic pricing consultant with a background in finance, marketing, and product management. I specialise in helping manufacturers and distributors stop margin erosion, price with confidence, and grow profitably, especially when launching new products or navigating periods of change.
My journey:
My career began in finance, initially in a small firm, then at Deloitte’s, where I qualified as an Accountant. But my passion for commercial strategy led me into industry roles at AstraZeneca and Ingredion (formerly National Starch), where I transitioned from finance into product management.
Along the way, I earned a marketing qualification from the Chartered Institute of Marketing, blending the best of finance, marketing, and product strategy.
When Ingredion created a strategic pricing role for me, I knew I’d found my calling. I led customer segmentation and value pricing initiatives that directly impacted profitability.
Later, at Honeywell, I built the pricing function from scratch, aligning teams, improving pricing discipline, and supporting innovation.
What I do today:
Now, I run my own consultancy, helping manufacturers and distributors put pricing at the core of their commercial strategy, turning it from a spreadsheet afterthought into a critical lever for growth and profitability.
Pricing is in our DNA and we are passionate about unlocking its full potential.
But great pricing doesn’t happen in isolation. We work shoulder-to-shoulder with your teams, because collaboration is the vital ingredient in delivering lasting, profitable results.
We partner with businesses to:
Price with confidence by implementing value-based pricing strategies that align with your market and customer needs
Protect and grow margins, even in the face of competitive pressure and cost challenges
Monetize innovation by ensuring your new product launches are priced for success
Align teams—working closely with your finance, marketing, and operations teams to ensure your pricing strategy supports your broader business goals
Why it works:
Pricing is not just about numbers. It is about recognising your value and making sure your customers do too.
I have helped businesses achieve double-digit margin growth, successful product launches, and stronger customer relationships. My focus is always on creating win-win situations that empower your teams and deliver real, measurable results.
If you are ready to stop margin erosion and price with confidence, let’s talk: neema.gray@yahoo.com.
Pricing is one of the biggest challenges facing businesses
You are selling great products, yet you find yourself competing on price
Your customers are constantly asking for discounts
You are under pricing pressure and margins are being eroded
Your new product launches are failing to meet sales and profit targets
Price is value
If you are facing some of these challenges and want to make a change, we can help.
We work with businesses to create and deliver great customer value, product innovation and margin growth.
We use proven methods to add value to your customers, command higher prices and significantly improve your margins.
Pricing is the most powerful growth and profit lever a business has: a 1% increase in price can result in double digit profit growth.
We help our clients
Gain competitive advantage and launch successful new products
Develop and implement profitable pricing strategies
Implement pricing and profitability management systems
Train staff in value selling and negotiations
“The single most important decision in evaluating a business is pricing power. If you’ve got the power to raise prices without losing business to a competitor, you’ve got a good business.”
“Perhaps the reason price is all your customers care about is because you haven’t given them anything else to care about.”
“Pricing is all about customer value.
Pricing is what you pay.
Value is what you get.”
“Price setting based on your product features, your business needs, your cost structure will result in you either over or under charging for your solution.”