Cost Leadership or Differentiation?
Manufacturing has faced significant challenges in the last 12 months from the global pandemic to Brexit.
How do you set the price for new products?
How do you know whether you should price your new product at £1,500 or £3,000?
7 pricing mistakes to avoid that are costing businesses $millions
For many businesses, price is just a number given to a product or service based either on cost-plus, market price or even a gut feel. Price, tragically is an afterthought.
Launching a successful and profitable new product is hard!
70% of new product launches fail! If you are developing a new product, how are you ensuring that it will be successful and profitable?
Evaluating Competitor Products
When developing a new product, do you evaluate the competitive alternatives? Your customer has choices and can buy from your direct or indirect competitors.
Cost-Plus vs. Value-Based Pricing
Setting the right price can MAKE or BREAK your business.
Strategic Pricing Framework
“The reason it seems that price is all your customers care about is that you haven’t given them anything else to care about.” – Seth Godin
New Product Pricing
With statistics showing that almost 70% of new products fail, it is critical that you give your product every chance to succeed.
Price Discount
Very often businesses offer price discounts to their customers to achieve their sales target or due to competitive pressure.
Value Creation
Very few businesses UNDERSTAND how much value their products create for customers.
Pricing Strategy
A pricing strategy builds the foundation for long-term profitable growth.
Pricing Policy
When companies lack firm pricing policies, they fail to maintain price integrity and consequently they lose credibility with their customers.